Collectively, including Young, they boast just 645,000 Instagram followers and at-best 1.1 million Twitter followers. ![]() His call to arms against Spotify inspired other artists like Joni Mitchell, Nils Lofgren, and former bandmates David Crosby, Stephen Stills, and Graham Nash to also pull their music, as did India Arie.Ī few things worth noting about this group. When 270 scientists and healthcare professionals signed an open letter making the same complaint of the Rogan podcast, nothing happened. The point is Young’s old-school actions succeeded in generating a response. Say what you want about either Rogan’s or Spotify’s response to the controversy. That’s a combined 15.5 million social followers to Young’s at-best 700k. Just days after Young made his stand, Rogan responded with a 10-minute video on Instagram (where he has 14.4 million followers) which he reposted in Twitter (where he has 1.1 million followers). Young only has 185,000 Instagram followers and just under 80,000 Twitter followers (over 500k if you add in a now-defunct account he abandoned but never transferred in 2019). This is a page out of the 90s Internet-era playbook that seems almost quaint in today’s social media age. Instead, he let the press do the work for him. In fact, he didn’t address the issue on social at all, other than to point fans seeking his music to competing services Apple Music or Amazon Music. ![]() He posted a letter to his manager and label on his Neil Young Archives website (which he later deleted) to request his music be removed from Spotify. See for instance how Tom Brady this week bypassed the traditional sobbing-behind-the-podium retirement press conference and instead hung up his cleats via a statement on Instagram. ![]() It’s a battle between communication platforms and formats, and even between generations.Ĭonventional wisdom states that social media allows celebrities, brands, and other influencers to control their message by communicating to followers directly without gatekeepers. This isn’t just a battle between just Young v Spotify, nor is it a battle between views regarding the pandemic, vaccines, freedom of speech, or Spotify’s economics. Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.
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